Industry Report: Marketing
17/04/2012 - How marketing of films and audiovisual products is changing: analysis, case studies and strategies.
Content Marketing for Filmmakers Part 2 (Digital Content Strategies Conference)
Read Zack's second part of how films as content can get top space on the internet.
Indie Content Marketing Thoughts For the Day
I've been attending a lot of conferences lately, in an effort to learn more about how the various cogs in the wheel are reacting to the disruptive technologies and content platforms causing so much animated discussion at the highest levels of media producers and distributors.
Content Marketing for Filmmakers (Strategies from the Online Marketing Summit)
We all know by now that we should have a blog about our film, social sites, and YouTube channels, but how should we use these to create compelling content that will actually drive views, likes, and sales of our films?
Nicola Lees: What do Buyers look for in Producers?
For commissioners, a producer's specialist topic - or brand identity - is key, explains the founder of production advice site TVMole.com
Marketing campaigns for documentaries
It takes a lot of careful thinking and execution to be the number one in a marketing campaign
Budget Estimates
Guide to the minimum costs required to create each of the marketing elements
Taking your film to market if you can pitch your film in one line
Screen NSW drama investment manager Mark Lazarus talks about bringing your project to a film market.
2010 EAVE Film Marketing Workshop
European Audiovisual Entrepreneurs (EAVE) held its Film Marketing Workshop from December 1-5, 2010. Over 30 producers and film professionals from the world over gathered in Luxembourg to better understand film marketing strategies.
Marketing & Distribution – Media Business School
On July 2010, the Media Business School held the tenth edition of Marketing and Distribution workshop. Cineuropa had the chance to talk to José Garasino, director of activities of the Media Business School, and Julia Short, MD course director, about this training programme.
Interview with Kate Lambert
Kate Lambert, Account Manager at communications agency JAM, took part in the 2010 edition of the Marketing & Distribution course at the Media Business School, where she gave a lesson entitled “The Role of Internet Marketing”. Cineuropa spoke with her about this marketing method which is becoming increasingly important for promoting productions
Interview with Fraser Bensted
Fraser Bensted, Independent Film Sales Manager of Picture Production Company, took part in the 2010 edition of the Marketing & Distribution course at the Media Business School, where he gave a lesson entitled “Audio Visual - Creating Promos and Trailers”. Cineuropa spoke with him about this important aspect of communicating with audiences about a production
Monetizing Animation Brands Online
Maurice Wheeler presented the way Internet can increase animation brands.
Marketing & Distribution – Media Business School
During the ninth edition of the of Marketing and Distribution workshop held by the Media Business School Cineuropa met José Garasino, director of activities of the School, and Julia Short, MD course director who talked about the training programme.
Marketing Case-Studies – Persepolis
The marketing strategy for the release of Persopolis, considered one of the major critical successes on the arthouse circuit. The film was released by the company Sony Pictures Classics, which had prior experience in handling an animated film from France.
Marketing Within the New Era of Entertainment Media
Tobias Bauckhage describes the marketing strategy adopted in 2006 for the film Bye Bye Berlusconi!, that was quoted as one of the best viral Campaigns by the art Directors Club (ADC).
The Marketing Strategy of a Mobile Operator, Arthur and the Minimoys
Corinne Delfour, from Orange/France Telecom Group, explains Orange's strategy in the audiovisual sector. She also gives an example of the marketing campaign for the release of the film Arthur.
Marketing Models for Producers and TV Channels
John Bullivant explains the main marketing dynamics and factors elements for an efficient marketing plan and campaign.
Marketing, Promoting and Licensing a Feature Film
Anne Sanchez is Associate Director of Agence Mercredi, dedicated to the promotion and marketing of films in France. She gives guidelines for a suitable marketing strategy, highlighting the difference in the promotion of animation and live action movies
Pitching: the secret to getting your film made
Isabelle Fauvel (Initiative Film), explains the concept of “pitching”, after her experience with the young Mediterranean professionals within the framework of the EU-funded Euromed Audiovisual Programme.
Marketing Case Studies - Golden Door
Distribution strategies adopted by the producer and distributor Alexandre Mallet-Guy for the release of Emanuele Crialese’s Golden Door.
Marketing Case Studies - 2 Days in Paris
The article presents the different distribution strategies for the release of 2 Days in Paris by Julie Delpy, trough interviews with three European distributors from Norway (Oro Film), Switzerland (Xenix Filmdistribution) and France (Rezo Films).
Film marketing on Internet
The Europa Distribution conference on Film Marketing on Internet gathered experts who presented four different ways of promoting a movie on Internet: websites, partnerships, investments, viral marketing and community sites.
Marketing Case Study - Irina Palm
Through interviews with three European distributors from Germany, Switzerland and Poland the different distribution strategies adopted for Sam Garbarski's Irina Palm are explained.
Future of Marketing for Cinema
FilmFestivals.com and CFC Media Lab organized a panel on the future of online marketing for films. Online marketing is currently exploding, although not everyone yet knows how to handle it. The discussions focused on the best ways to promote a movie through the blogosphere and Internet.
Films Crossing Borders in Cannes 2007
The European (EFCB) and Mediterranean Films Crossing Borders (MFCB) programmes always occur in tandem with major festivals. One of the goals is to accelerate the development of new talents and facilitate distribution of their films abroad. The article collects opinions of tutors and participants about the 2007 edition of Cannes.
Marketing Case Study - Adam’s apples
Marketing campaign in Denmark for the film Adam’s Apples by Nordisk Film for its theatrical release in April 2005. International distribution strategy by Nordisk Film International Sales.
Marketing Case Study - Sophie Scholl, The Final Days
Case study: collaboration between the domestic German distributor X Verleih and the international sales agent Bavaria Film International, for the production of Sophie Scholl: The Final Days. How to maximize the earning potential both nationally and internationally.
