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UNCLICKABLE

by Babis Makridis

synopsis

A former tech executive gathers a team of software developers in the basement of an undisclosed location. They set out to build a digital advertising fraud operation. Within 12 weeks, they defraud a large number of high-profile advertisers, including the Trump campaign and a series of pro-Biden organizations during the 2020 US Presidential election. As the operation unfolds, we follow interviews about digital advertising, the Google-Facebook duopoly, and the known and lesser-known victims of ad fraud, like Uber and street vendor Nomfundo from South Africa. We also get to address the impact of ad fraud on the internet economy and our societies - and ask: is ad tech destroying democracy?

international title: Unclickable
original title: Unclickable
country: Greece, Cyprus, United States
sales agent: CAT&Docs
year: 2024
genre: documentary
directed by: Babis Makridis
film run: 74'
screenplay: Guy Krief
cinematography by: Thodoros Mihopoulos
film editing: Marios Kleftakis
art director: Nefeli Papakiriakopoulou
music: Nikitas Klint
producer: Guy Krief, Amanda Livanou
co-producer: Stelios Kammitsis
executive producer: Dan Katt, Sam Linder, Richard Alan Reid, Marco Veremis, Alexios Vratskides, Karolina Waclawiak
associate producer: Craig Silverman
production: Neda Film, BuzzFeed Studios (US)

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