13/10/2017 - Market data and the effects of the new Italian cinema law were analysed at the Incontri del Cinema d’Essai in Mantua, which concluded yesterday

A Ciambra by Jonas Carpignano

Arthouse cinemas represent 15% of the Italian market share. For Domenico Dinoia, president of FICE, which organised the 17^th edition of Incontri del Cinema d’Essai (Arthouse Cinema Meetings) in Mantua, films like A Ciambra [+see also:
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President of ANEC - Associazione Nazionale Esercenti Cinema, Luigi Cuciniello, identified two needs: that of a return to increasing the market share of Italian cinema, and the need for a solution to the problem of a lack of titles during the summer months, which make up only 10% of revenue per annum. For Andrea Occhipinti, president of ANICA distributors, the cinema screen market has become more selective, there are a lot more films but no more space to show them, and therefore productions must be more attractive as a consequence. Over the next two years the effects of the new cinema law will become apparent. There should be a jump in quality thanks to the funds available and the tools offered, modernising cinemas and production, but if not, Italy will remain out of the market.

(Translated from Italian)