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INDUSTRY Italy

Italy sees a slight drop in audiovisual piracy, according to FAPAV data

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- 37% of Italians pirated content at least once in 2017, two percentage points down on the previous year; films constitute 81% of pirated content

Italy sees a slight drop in audiovisual piracy, according to FAPAV data

The data may be reassuring, but much remains to be done: in 2017, audiovisual piracy in Italy fell by 2% compared to 2016, particularly among the youngest age group, the under 15s (-7%). The new data, which were compiled by the company Ipsos after being commissioned by FAPAV (the Federation for the Protection of Audiovisual and Multimedia Content), and which were presented yesterday in Rome, demonstrate that in the course of 2017, 37% of Italians pirated audiovisual content on at least one occasion. Besides the number of pirates, the number of actual acts of piracy has also fallen (-6%), totalling over 630 million in the past year.

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Films are still the type of content that is most commonly pirated by Italians (watched by 81% of pirates), followed by TV series and programmes. Streaming is the most widespread form of piracy (26%), but the prevalence of downloading has grown by five percentage points (22%), particularly for films and programmes. Among the pirates, we find a higher density of individuals with a mid to high level of education, self-employed people and freelancers.

Another positive datum when compared to 2016 is the 4% rise in users who, when faced with a pirate site that has been blocked, turn to a legal, paid-for alternative, amounting to 35%. This is, on one hand, thanks to the technological developments made in networks and devices, and on the other, thanks to the growth in a legal supply of audiovisual content that the viewer is increasingly perceiving as flexible and adapted to his or her particular needs.

The income that the industry lost owing to this illegal phenomenon is close to €617 million (€455 million for films and €172 million for series), and overall, it is estimated that 5,700 jobs have been lost. And yet 72% of adults and 82% of teenagers do not believe that piracy is a serious offence. Strengthening users’ awareness of the damage caused by this phenomenon, together with an ever-increasing legal supply of content, has been identified as the main way to further reduce the prevalence of piracy.

“We are on the right path, but there is still a lot to be done,” states Federico Bagnoli Rossi, FAPAV’s secretary general. “Among our priorities at this time is to tighten up the regulations governing camcording – in other words, the illegal recording of a film’s video or audio content in a theatre. The IP ban at the administrative level for massive sites that spread illegal content is also a measure that we believe to be necessary, as is the obligation on the part of the platforms to guarantee that content that has been taken down previously stays down.” The fight against piracy is a long and gradual process that must also stem from the new generations: “The study tells us that the phenomenon is in decline, particularly among very young people,” explains Bagnoli Rossi. “Because of this, we absolutely must not let our guard down and must press on with educational and communication activities in order to foster a culture of lawfulness.”

(Translated from Italian)

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