16/08/2023 - Five reasons why the initiative has the potential to transform the Ibero-American animation industry on multiple fronts

The animation sector is on the brink of an unprecedented leap forward, all thanks to the Ibermedia Next initiative. This grant programme, funded by NextGenerationEU and promoted by the Ibermedia Programme is poised to become a milestone in the Ibero-American region, with the potential to transform the animation industry on multiple fronts. Here are five reasons why Ibermedia Next is destined to make history in this exciting field.

Driving technological innovation in animation
Ibermedia Next's primary goal is to introduce new technologies into the creation of digital or live-action animation pieces with a high degree of animation content. Through this initiative, the aim is to stimulate exploration and experimentation with cutting-edge tools and emerging technologies in digital content production. This will pave the way for the creation of prototypes, teasers, pilots, and short films that utilize state-of-the-art technological tools, including Virtual Reality (VR), Extended Reality (XR), and Augmented Reality (AR).

Unprecedented financial support
The financial support provided by Ibermedia Next is non-repayable and can reach a maximum of €150,000 per project. This financial investment is designed to empower the realization of innovative projects and allow industry professionals to explore new technological frontiers without the burden of repaying the funds received.

Comprehensive support and guidance
Ibermedia Next goes beyond mere economic funding. It also offers a comprehensive programme of consultancy, communication, and promotion for the selected projects. Additionally, participants have the opportunity to engage in specialized networking activities that enhance industry connections. This holistic approach ensures that projects not only receive financial backing but also the guidance and visibility necessary to achieve their full potential.

Fostering diversity and fresh perspectives
Ibero-American animation thrives on diverse perspectives and cultures, and Ibermedia Next is committed to nurturing this diversity. It collaborates with renowned industry supporters such as the Quirino Awards for Ibero-American Animation and the Ibero-American Animation League to ensure a fair and transparent evaluation of projects. This results in the creation of a platform where professionals from both sides of the Atlantic can find opportunities to collaborate and share their unique visions.

Collaborative development in Ibero-America
A distinctive feature of Ibermedia Next is its focus on collaborative development among professionals from different countries within the Ibero-American region. The Ibermedia Next Plaza matchmaking tool allows companies and producers to seek collaborations across the entire Ibermedia programme. This fosters the creation of multidisciplinary teams that can combine their skills and expertise to bring truly innovative projects to life.

In summary, Ibermedia Next not only represents an injection of funds into the animation sector but also a catalyst for technological innovation, diversity promotion, and collaboration among professionals across the entire Ibero-American world. As this initiative approaches its application deadline in August 2023, it's evident that it's destined to become a milestone in the animation industry and lay the groundwork for a new era of creativity and technology in the region.

(Translated from Spanish)