17/08/2023 - Speakers from Italy, UK and the Netherlands will compare their release strategies, looking at aspects such as acquisition, marketing, press, audience reach and results

This year Europa Distribution and Haugesund's New Nordic Films have again renewed their successful partnership and will hold an open panel entitled “How are Nordic Films released around Europe?”, focusing on the case studies of Nordic releases in different European countries, as well as the essential role of funding to promotion.

The panel will take place at Haugesund Public Library on Thursday 24 August (13:00 – 14:15) and will centre on two case studies of Nordic titles and their distribution; Sick of Myself [+see also:
film review
trailer
interview: Kristine Kujath Thorp
interview: Kristoffer Borgli
film profile] (Kristoffer Borgli, 2022) and Beautiful Beings [+see also:
film review
trailer
interview: Guðmundur Arnar Guðmundsson
film profile] (Guðmundur Arnar Guðmundsson, 2022). Speakers from Italy, UK, and The Netherlands will compare their release strategies, looking at aspects such as acquisition, marketing, press, release plans, audience reach and results theatrically and online, and how they adapted their tactics to suit their own region, also considering the important role of funding in these endeavours, with the help of the Norwegian and Finnish film funds. The speakers are Beatrice Moia (Wanted Cinema, Italy), Eva Zvedeniuk (Modern Films, UK), Hans Kok (Arti Film, The Netherlands), Hanne Merethe Okstad (Norwegian Film Fund, Norway) and Jenni Domingo (The Finnish Film Foundation, Finland), and the session will be moderated by journalist and media consultant Michael Gubbins. In line with the partnership between Europa Distribution and New Nordic Films, distributors in attendance will also participate in festival activities such as the Nordic Co-production Market, Market Screenings and Work in Progress Screenings.

Europa Distribution will continue to organise networking events for distributors and other film professionals, and discuss the unique challenges of promoting and publishing European independent films. The network’s next events will be in partnership with the Venice Production Bridge on 1-6 September, San Sebastian International Film Festival on 24-28 September and with IDFA in Amsterdam on 12-14 November. Europa Distribution has also launched the most recent editions of EDMentorShe (read about its third edition here), its Mentorship Programme and Distributors on the Move, its Exchange Programme.