MyFrenchFilmFestival sets out to conquer the Web for second time
by Fabien Lemercier
05/01/2012 - Kicking off on January 12 is the second edition of MyFrenchFilmFestival, the online French film festival organised by Unifrance. A year after it attracted 320,000 Internet users from 171 countries for a total 40,000 viewings, the event is setting the bar even higher by increasing its length (it will last three weeks until February 1) and the number of available languages, which have gone up to 14: German, English, Arabic, Chinese, Korean, Spanish, French, Hebrew, Italian, Japanese, Lithuanian, Polish, Portuguese and Russian.
Thanks to private partnerships, the selected films will sometimes be available for viewing free of charge, for instance in Latin America (on Terra), Russia, Germany (on filmstarts.de), Italy and China (on Youku). Elsewhere, there will be paid viewings via the MyFrenchFilmFestival platform, through Dailymotion and Mubi worldwide, and on Filmin in Spain. The event will be accessible on IPTV in the United States (SnagFilms), Korea (KT) and Japan (J.Com in Japan).
The programme features debut and second films released in France since January 2010, including Cannes selectees Dear Prudence [trailer] by Rebecca Zlotowski and Love Like Poison [trailer] by Katell Quillevéré. Also in the line-up are Mikhael Hers’s Memory Lane [trailer], Isabelle Czajka’s Living On Love Alone [trailer], Frédéric Louf’s 18 Years Old and Rising [trailer], Xabi Molia’s Eight Times Up [trailer], directorial trio Thomas Ngijol, Fabrice Eboué and Lionel Steketee’s Back To Square One [trailer], Mariana Otero’s Into Our Own Hands, Renaud Fely’s Pauline et François and Valérie Donzelli’s The Queen of Hearts [trailer].
Ten short films complete the line-up for an event that will bestow prizes: the Audience Award, the International Press Prize and the Social Networks Prize. Finally, it should be noted that the online festival will be launched by avant-premieres in theatres in Berlin, London, Los Angeles and Seoul.
(Translated from French)