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EUROPEAN AUDIOVISUAL POLICY

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MEDIA MUNDUS adopted

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Today, the European Commission adopted a new MEDIA MUNDUS programme, a broad international cooperation programme for the audiovisual industry to strengthen cultural and commercial relations between Europe's film industry and film-makers of third countries.

The EU will provide €15 million of funding from 2011-2013 for projects submitted by audiovisual professionals from the EU and third countries. Cooperation with the European film industry is in strong demand around the globe as shown by the initial success of the MEDIA International Preparatory Action under which the EU provided € 2 million of funding for 18 projects involving international partners (IP/08/1273).

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The new MEDIA MUNDUS programme will run from 2011-2013 and will capitalise on this growing interest and the opportunities offered by global cooperation of the audiovisual industry. It will increase consumer choice by bringing more culturally diverse products to European and international markets and will create new business opportunities for audiovisual professionals from Europe and around the globe.

"The international audiovisual landscape has changed significantly over the last two decades, notably through the impact of technological developments like video on demand, internet TV or multi-channel digital television This has created growing demand for more audiovisual content, and we need to 'fill' all these new technologies with new and exciting content," said Viviane Reding, EU Media Commissioner. "I think MEDIA MUNDUS is the right cultural answer to this global technological challenge. The successes of the current MEDIA programme and MEDIA International have shown the need for a sequel: It's time to go global. I expect EU citizens to see the results of our new efforts very quickly in a cinema nearby!"

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