2009 boasts best audiences figures ever
by Annika Pham
22/12/2009 - Final admissions figures are not available yet for 2009, but the data for January to November already show that Swedish films could register their best market share ever since the Swedish Film Institute (SFI) first started analysing attendance figures, back in 1963.
According to Thomas Bryntesson, head of research at SFI, over 15.6 million tickets were sold for the first 11 months of the year, up 13% over the same period in 2008. Swedish films accounted for five million ticket sales, which brought their market share to a record 32.4%, a sharp rise from last year’s 19.1%.
November alone saw a rise in admissions by nearly 30% compared to the same period in 2008, with over 1.8 million tickets sales, including 600,000 for Swedish films. Four Swedish films were in last month’s top ten: Daniel Alfredson’s The Girl Who Played with Fire [trailer] (number 4) and The Girl Who Kicked the Hornet’s Nest [trailer] (number 6); Ulf Malmros’ The Wedding Photographer (number 7) and Helena Bergström’s Så Olika (“So Different”).
From January to November, three Swedish films were among the five biggest hits on Swedish screens. The two biggest champions were the first Millennium film, The Girl with the Dragon Tattoo [trailer, film focus], (over 1.2 million admissions) and the second instalment The Girl Who Played with Fire (over one million admissions). Harry Potter and the Half Blood Prince [trailer] was number three (754, 486 admissions), Ice Age 3 number four (664, 554 admissions) and the Swedish sleeper Sommaren med Göran (“Summer with Göran”) by Staffan Lindberg was number five with 549,846 admissions.
During that period, the market share for US films was estimated at 53.3%, compared to 32.4% for Swedish films, 7.9% for British films and 1.2% for French films.