Ad Vitam launches Mammuth on 200 screens
by Fabien Lemercier
21/04/2010 - Enthusiastically received by critics impressed by Gérard Depardieu’s performance, Gustave Kervern and Benoît Delépine’s Mammuth [trailer, film focus], which was unveiled in competition at the latest Berlinale, is being launched today on a 200-print run by Ad Vitam (see interview with Alexandra Henochsberg). The same company released the duo’s previous film, Louise Michel [trailer, film focus], garnering 450,000 admissions from 92 screens.
It is in striking contrast with one of this week’s other French releases: Fabien Onteniente’s comedy Camping 2 [trailer], starring Franck Dubosc, Richard Anconina and Mathilde Seigner. Produced by Pulsar for €23.07m (including co-production support from TF1 Film Production), the film, whose first instalment amassed 5.48m admissions in 2006, is being launched by its co-producer Pathé Distribution on over 750 screens.
There has also been press approval for German/French co-production The Countess [trailer] directed by and starring Julie Delpy, alongside Romanian actress Anamaria Marinca and Germany’s Daniel Brühl. Acclaimed in last year’s Berlinale Panorama (see review), the film is being released by Bac Films on 93 screens.
Also hitting theatres are Jacques Doillon’s sophisticated Le Mariage à Trois [trailer] (“Three-Way Marriage”, see news), whose cast includes Pascal Greggory, Julie Depardieu and Louis Garrel (Alfama Films on 80 screens); Swiss director Igaal Niddam’s Brothers (Les Acacias); and two French co-productions unveiled at Cannes: Independencia [trailer] by Philippine filmmaker Raya Martin (Shellac) and Salamandra [trailer] by Argentina’s Pablo Agüero (Bodega Films).
At the box office, Luc Besson’s The Extraordinary Adventures of Adèle Blanc-Sec [trailer] (EuropaCorp Distribution) has got off to a flying start with 522,000 admissions in five days from 636 screens. Pascal Chaumeil’s Heartbreaker [trailer] has increased its score to 2.89m admissions in almost five weeks, while Géraldine Nakache and Hervé Mimran’s Tout Ce Qui Brille [trailer] (“All That Glitters”) has exceeded the 1m viewers mark.
On a different scale, Xabi Molia’s Eight Times Up [trailer] has got off to a good start, achieving the second highest weekly per-screen average at almost 31,000 admissions for 42 screens (UFO Distribution).
(Translated from French)