Streetdance jives to the top
by Naman Ramachandran
26/05/2010 - Independent British film, Streetdance 3D [trailer], financed by the UK Film Council, has staved off competition from its more fancied Hollywood counterparts and danced its way to the top of the box office heap.
The UK’s first 3D production made a mighty £2,493,948 in its opening weekend, beating Hollywood contender Prince of Persia: The Sands of Time into distant second place. Streetdance opened on 412 screens and had a massive per screen average of £6,053, while Prince of Persia opened wider on 468 screens, but could muster only £1.3 m with a per screen average of £2,929.
Streetdance increased its performance by a huge 30% on Saturday compared to the opening night on Friday.
UKFC CEO John Woodward said, “The UK Film Council can take credit for co-financing and championing Streetdance 3D. It is the UK’s first ever 3D feature film and signals to the rest of the world that the British film industry is well placed right at the heart of the 3D film revolution, it’s jam packed with upcoming British talent both behind and in front of the camera, and it’s already proven to be a massive hit with the British public as well as international buyers who have snapped it up in almost 30 territories worldwide.”
Another British film, Film4 and Warp Films’ controversial jihad comedy Four Lions [trailer], directed by Christopher Morris, continued its strong performance at the box office in its third week, with a cumulative box office of nearly £2m.