Industry reacts to Creative England creation
by Naman Ramachandran
30/11/2010 - Following Culture Minister Ed Vaizey’s proposal to transform the country’s regional screen agencies (RSAs) into a simpler, unified Creative England (see news), John Newbigin, Chair of RSA network Screen England and newly named Chair of Creative England, said; “We are pleased to say that in the Creative England structure, we believe we have arrived at a framework that will deliver effective and streamlined support to the regions.
“Creative England will increase delivery and reduce costs, whilst retaining local resonance across the country. The regional screen agencies will now work together to recalibrate into Creative England’s three hubs; Creative North, Creative Central and Creative South. The business plan for Creative England will be open to full industry consultation in the New Year.”
Caroline Norbury, Chief Executive of RSA South West Screen, said; “We are confident that this new framework will support our local film and screen-related sectors, whilst also delivering for the wider creative industries, which we have been engaged with for some time.”
RSA EM Media Chief Executive Debbie Williams said, “Creative England must build upon the proven successes, strengths and expertise drawn from across the network to ensure the most effective and efficient support mechanisms moving forward. EM Media remains committed to realising Creative England and to working with partners, to deliver the best solutions for creative talent and industry England-wide.”