Directors, screenwriters and actors represent best of Spanish cinema
by Sergio Ríos Pérez
15/12/2010 - The talent of its directors, screenwriters and actors is the main positive feature of Spanish cinema, according to the study carried out by the Fundación Contemporánea’s Culture Observatory with a panel of leading culture professionals. The aim of the analysis is to “find out the reasons for viewers’ rejection of Spanish cinema” and its low market share, which stood at 15.9% in 2009.
Although it acknowledges Spanish cinema’s “quality, creativity, variety, freshness and innovation”, as well as its “shedding of past complexes”, the study emphasises that there are many elements to be worked on, above all “the difficulty of promoting and distributing films faced with competition from big international productions”.
Almost four in ten experts didn’t hesitate in putting part of this audience dissatisfaction down to Spanish cinema’s “poor image as being subsidised and politicised”, a sensitive point for the sector. Despite numerous efforts to reverse this tendency, the study describes Spanish cinema as “self-satisfied, arrogant, inbred and plagued by a victim complex” and accuses it of “operating like a pressure group”.
This consultation, the third by the Fundación Contemporánea since its creation, corresponds to the second semester of 2010 and was carried out between October and November. Curiously, it arrives at Spanish cinema’s best moment of the year (see news), with four films – Three Meters Above the Sky [trailer] (which has emerged as this year’s sensation with €5.72m in takings in only ten days), Biutiful [trailer], Among Wolves and Julia’s Eyes [trailer] – in the box office top ten and a market share of 40% this week.
(Translated from Spanish)