A record weekend for Benvenuti al Nord

by Camillo De Marco

23/01/2012 - €12,210,611 cashed in during the first 5 days of programming with an average per copy of €11,718 and 1,835,574 viewers (Cinetel). After the legendary record set by What a Beautiful Day [trailer] in the first five days of programming (18 million euros), the takings of Benvenuti al Nord [trailer] are the highest ever reached by a film in Italy during the long weekend (Wednesday - Sunday).

Following an explosive debut with €1,320,790 for 204,000 viewers, Luca Miniero’s comedy distributed by Medusa in 800 copies, has achieved one of the highest daily takings in the history of the Italian box office, already making it the fifth highest earner of the season.

Audiences continue to reward Italian cinema. With a provisional total of 11 million euros from January 4, Immaturi – Il viaggio [trailer] (Medusa) is in third place, after Underworld: Awakening (Warner), which is making its debut with 994 thousand euros (291 cinemas, 3,418 euros on average). The first ten include Tinker, Tailor, Soldier, Spy [trailer] (Medusa), which has gone over 2 million euros in ten days. Fourteenth place for Lebanon’s Where Do We Go Now? [trailer] (Eagle) with 103 thousand euros and twenty-sixth place for Seven Works of Mercy [trailer] (Cinecittà Luce) with 12 thousand euros.

Total takings this weekend: 15,5 million euros, +65% compared to last weekend.

(Translated from Italian)