New edition of Madrid de Cine to relaunch Spanish film sales
by Sergio Ríos Pérez
15/06/2012 - As has been the case for the past seven years, from June 18 to 20, Madrid will welcome a new edition of the main event to promote Spanish film sales, Madrid de Cine-Spanish Film Screenings. The event, organised by the Spanish producer federation FAPAE, will be attended by 300 professionals from the sector, including sales agents, producers, members of the press, and international buyers.
At the event, up to 66 buyers from 53 companies in 28 countries will be able to view the most recent of Spanish productions in a relaxed atmosphere, to be very different from the frenetic pace of Cannes’ Film Market.
“The screenings are essential for Spanish cinema, as they are a basic element to facilitate our films' exportation,” has said Enrique González Macho, president of the Spanish Film Academy.
Four international market premieres stand out among all the films on show: the “subjective documentary” Tangernación by José Ramón da Cruz, romantic teen comedy Tengo ganas de ti (lit. “I want you”) by Fernando González Molina, set to be one of this year’s hits, the thriller Vulnerable by Miguel Cruz, and Spanish-Uruguayan co-production Cruz del Sur (lit. “Southern cross”) by David Sanz and Tony López.
Along with the latter, some of Spain’s most recent popular productions will also be screened: As Luck Would Have It [trailer, film focus] by Álex de la Iglesia, Ghost Graduation [trailer] by Javier Ruiz Caldera, Unit 7 [trailer] by Alberto Rodríguez, [REC] 3 Genesis [trailer] by Paco Plaza, and De tu ventana a la mía [trailer] (lit. “From your window to mine”) by Paula Ortiz, as well as some films just about to be released, like El artista y su modelo (lit. “The artist and their model”) by Fernando Trueba and El cuerpo (lit. “The body”) by Oriol Paulo.
Spain’s currently complicated economic situation could damage the country’s image, and by extension that of its cinema abroad, something against which the president of the FAPAE, Pedro Pérez, has warned: “It takes a lot to create a good image and very little to destroy it, but much more to recreate it.”
(Translated from Spanish)