11/03/2013 - Siani film is the sixth biggest box-office hit of the season. Italian sales showing signs of recovery

With €13.2 million made between February 14 and March 10, Il principe abusivo [+see also:
trailer
film profile] (photo) is the sixth biggest grossing film of the season. The film starring and directed by Alessandro Siani (read the news story) overtook  Skyfall [+see also:
film review
trailer
making of
film profile] (seventh with €12.8 million) this weekend and is just a little over a million away from equalling Il cavaliere oscuro - Il ritorno (fifth with €14.6 million). The biggest grossing hit of the season is still Madagascar 3 – Europe’s Most Wanted (€21.9 million), while the other Italian box-office winner, Lightning Strike by Neri Parenti, was pushed down to tenth position with €10 million.

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The weekend’s ranking was dominated by the latest Disney release, Oz: The Great and Powerful (in first position with €2,893,385), followed by other newcomer Silver Linings starring Jennifer Lawrence, who won an Oscar for her role. The film grossed €1,241,371. The rest of the ranking however is all-Italian. Third position went to Gabriele Salvatores’s Educazione Siberiana [+see also:
film review
trailer
interview: John Malkovich
film profile], fourth to Il principe abusive. New releases Amiche da morire [+see also:
trailer
film profile] by Giorgia Farina and Ci vuole un gran fisico by Sophie Chiarello placed fifth and sixth respectively.

Overall intake is on the up again: +19% compared to the previous weekend and over €10 million made (€10,342,336), representing a 7.24% increase compared to the same period last year. The recovery already started in February according to Cinetel data, which oversees 90% of the Italian market. Last month, 7,615,000 million tickets were sold, a 4.55% increase compared to February 2012. The strong performance can be attributed to Il principe abusivo, which represented 22% of overall sales and contributed to a lift in the Italian share of the market (32%) compared to February 2012 (30%).

(Translated from Italian)