28/06/2013 - Matteo Pellegrini’s film will be hitting movie theatres, distributed by Eagle Pictures with a promotion that involves kebab take-away and ethnic restaurants

Thursday 4 July Italian Movies [+see also:
trailer
film profile] by Matteo Pellegrini will be arriving in Italian cinemas, distributed by Eagle Pictures and coproduced by Indiana Production in collaboration with Extrabanca and Eagle Pictures.

The film, which was presented during the latest edition of the Rome Film Festival (read the news), was shot in Turin and tells the story of a new, multicultural, multi-ethnic Italy. Aleksey Guskov (orchestra director in award-winning The Concert) Michele Venitucci (With All My Heart) and Anita Kravos (The Great Beauty [+see also:
film review
trailer
interview: Paolo Sorrentino
film profile]) are the main characters in this comedy which tells the story of a group of workers living in precarious conditions, but united by a desire for a better future. Thanks to their imagination, their will to overcome problems of a difficult day-to-day life, the film’s characters give life, with their strength alone, to a very special and highly successful enterprise.

Extrabanca, a credit institution, supported the venture through tax credit and product placements. The company is Italy’s biggest in its sector, and one of the few European ones offering foreign communities their services. Marketing and communications director Francesca Ingrosso, explained the collaboration between the bank and the Pellegrini film in the following terms. “The stories and the emotions the film tell are the same we try and interpret every day through services seeking to facilitate social integration.”

For the promotion of the film, Eagle Pictures has organised for kebab and multi-ethnic restaurants in the main cities of the film’s release to provide food to the value of a film ticket whenever anyone should present proof of having seen it.

(Translated from Italian)