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RELEASES UK

Time for Hidden to win audiences

by 

Michael Haneke’s Hidden [+see also:
film review
trailer
interview: Margaret Menegoz
interview: Michael Haneke
film profile
]
(read the Focus) one of the most anticipated European releases of the first quarter of 2006 in the UK distribution calendar is opening today in the UK with six other titles including UK thriller Frozen [+see also:
trailer
film profile
]
, Terence Malick’s The New World and Steven Spielberg’s Munich.

Artificial Eye which bought Michael Haneke’s sophisticated thriller at the last Cannes Film Festival where it won the Director’s Prize, is showcasing the film in 25 cinemas including 15 in London. It the fourth film by the Austrian director released by Artificial Eye after Code Unkown, The Piano Teacher [+see also:
trailer
film profile
]
and The Time of The Wolf. Robert Beeson, managing director of the arthouse distribution outfit hopes Hiddenwill do at least as well as the the Piano Teacher which did over £400,000 at the box office as well as Artificial Eye’s current hit The Beat That My Heart Skipped [+see also:
trailer
film profile
]
which has passed the £500,000 cap since its November opening.

(The article continues below - Commercial information)

Hidden will in fact benefit from the same marketing campaign as Jacques Audiard’s latest film, relying mostly on reviews and a stronger than usual media advertising spend in the weekly Time Out and the dailies The Guardian, The Times and The Independent. The film’s release was also be supported by a postering campaign in London’s underground which started a week ago, and to spread the all important word of mouth for this type of film, several previews were organised in 10 UK cities in cooperation with the newspaper The Guardian.

The other European release of the week under Guerilla Films’s aegis is Frozen by UK director Juliet McKoen. The ghost story in which Shirley Henderson plays a woman haunted by the mysterious disappearance of her older sister gave the Scottish actress her biggest role ever for which she won the Best Actress Awards at the Scottish Baftas 2005 and at the Marrakesh Film Festival 2005. The film is released in 15 UK cities and is sold internationally by Trust Film Sales.

(The article continues below - Commercial information)

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