During a good film weekend – from Friday to Sunday – Norwegian theatres will register around 150,000 admissions, but on Saturday 5 November, they clocked in at 203,065. The reason? A new record has been set for Norwegian cinema association Film & Kino’s annual promotional effort, the Big Cinema Day.

“It is really amazing,” said Guttorm Petterson, managing director of Film & Kino. “Naturally, cinema chains are dominating the results in the large cities, but smaller venues also contribute – number four on the list, Fredrikstad, with a population of fewer than 80,000, sold more than 10,000 tickets. One visitor there watched more than 12 films.” 

A collaboration between Film & Kino, the Norwegian Distributors’ Association and all of the country’s privately or publicly owned theatres, the Big Cinema Day offers half-price tickets for all films, topping it all off with audience competitions and entertainment, and special film programmes.

Several cinemas organised a screening of New Zealand director Peter Jackson’s The Lord of the Rings trilogy (2001-2003), while others showed previews of Norwegian director Terje Rangnes’ upcoming Fantefilm Fiksjon release, Carpenter Andersen Meets Santa Claus [+lee también:
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entrevista: Terje Rangnes
ficha de la película], starring Trond Espen Seim and Anders Baasmo Christiansen. 

Here is the list of the top five films that took the highest number of admissions during the 2016 Big Cinema Day: Trolls (32,001 admissions), Doctor Strange (25,999 admissions), Carpenter Andersen Meets Santa Claus (24,461 admissions), Børning 2: On Ice [+lee también:
tráiler
entrevista: Hallvard Bræin
ficha de la película] (20,845 admissions), The King’s Choice [+lee también:
crítica
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entrevista: Erik Poppe
ficha de la película] (11,536 admissions).

The top five venues during the event were: Nordisk Film Kino, Oslo (25,164 admissions), Trondheim Kino (11,751 admissions), Bergen Kino (11,706 admissions), Fredrikstad Kino (10,006 admissions), Nordisk Film Kino, Drammen (5,612 admissions).