Industry Report: Distribution and Exhibition
Case Study on distribution strategies: Omar
by Julie Belgrado
- We interviewed The Match Factory and the Film agency, respectively in charge of selling and promoting the film Omar, in order to understand how such a film is sold and promoted at the festival stage.
After his very polemical film Paradise Now, the Palestinian director Hany Abu-Assad comes back with Omar, a film where human relationships are determined by the surrounding political context. Omar's love story with Nadia would have been different in another place, but here, at the heart of the Israeli-Palestinian conflict, it is just an impossible story. Winner of a Golden Globe with Paradise Now, Hany Abu-Assad made again the headlines with Omar. Omar is one of the first Palestinian films to be completely produced by the Palestinian cinema industry. It was also the only Palestinian film to be selected in the 'Un Certain Regard' section in Cannes, where it actually won the Jury's prize last May. To discover how such a film is sold and promoted at the festival stage, Cineuropa, in partnership with Europa distribution, has decided to interview the seller of Omar: The Match Factory, represented by Caroline Daube, and the marketing team: The Film Agency, represented by Sarah Calderon.
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