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Jon Nohrstedt • Producer, SF Studios

"The challenge is always finding the money that can support your vision"


- Swedish producer Jon Nohrstedt, of SF Studios, talks to us about his work and his selection for EFP’s Producers on the Move

Jon Nohrstedt • Producer, SF Studios
(© Anders Nicander/SF Studios)

Jon Nohrstedt has been working for SF Studios since 2011 and is the producer behind three of Sweden’s all-time popular animation films based on the 1960s comic hero Bamse - The Strongest Bear in the World. He has also produced and co-produced TV series and feature films such as episodes of The Lawyer, Aleksi Mäkelä's ice hockey comedy 95, and Janus Metz's Borg/McEnroe [+see also:
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, starring Sverrir Gudnason, Shia LaBeouf and Stellan Skarsgård. He has been selected as one of the 2019 Producers on the Move by European Film Promotion

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European Film Promotion: Which is the film you are most proud of and why?
Jon Nohrstedt: I am proud of all my films in different ways, but Borg/McEnroe has a special place in my heart. It was a complicated film to make and went on to open the Toronto International Film Festival and was sold to almost every country in the world, which I am very proud of.

What are the challenges and merits of producing in your country?
The challenge is always finding the money that can support your vision. We don't have any tax incentives (yet), but we hope to get that possibility in the future. One advantage, on the other hand, is that we have close collaborations with our neighbouring countries with whom we can easily co-produce. This cooperation can also give us a wider range of stories and storytellers, which is a backbone when producing a great film.

What are your expectations in Cannes as one of the Producers on the Move?
To meet other devoted film producers with whom I can find interesting collaborations in the future.

What are your next projects?
Right now, I am producing two films that will have premier in 2020, one animation for children and one live-action family film. Parallel to that, I am developing an international project which will be a multi-language film like my previous one Borg/McEnroe. I will shoot this film next year, aiming for a 2021 release.

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