Kinepolis releases deluge of films ahead of Christmas
by Aurore Engelen
Kinepolis is pulling out all the stops for the launch of its winter offensive. With its sights set on the Christmas holiday period, the company is doing everything to attract the maximum number of Flemish viewers of all ages.
This week’s major attraction is the release of The K File [+see also:
film profile], the eagerly-awaited sequel to The Alzheimer Case [+see also:
film profile], which reached the box office heights in 2003. Director Jan Verheyen takes over from Erik Van Looy, who was poached by Woestijnvis, bringing them success last year with Loft [+see also:
film profile]. The K File is being released on a modest 34 screens in Brussels and Flanders.
Kinepolis has not forgotten young viewers and is launching a 30-print run of Plop, featuring the good-natured imp. In his eighth big-screen adventure, Plop is convinced that Lui, the dwarf, wants to use a baby gnome to make a biscuit. Brought up on a diet of Plop from a young age (Plop is the subject of a TV series, children’s books, and even a theme park), Flemish children laugh their heads off at these rather arcane stories.
Undisputed leader on the Belgian market for children’s films, Studio 100 will next week join Kinepolis in trying to attract slightly older audiences with the release of Anubis En De Wraak Van Arghus.
This week also sees the launch of Lucas Belvaux’s new film Rapt [+see also:
interview: Lucas Belvaux
film profile]. The film’s strong points are the performance by a dramatically thinner Yvan Attal, who emerges as a serious contender for the Best Actor Cesar, and its painstaking, almost entomological exploration of the double suffering of a rich businessman held captive by some thugs, then attacked by self-righteous society.
Also hitting screens this week are young Quebec-born director Xavier Dolan’s I Killed My Mother, which won the Golden Bayard for Best Film at the latest FIFF, and a trio of French titles: Nicolas Vanier’s Wolf [+see also:
film profile], Jean-Jacques Zilbermann’s He Is My Girl [+see also:
film profile], and Frédéric Berthe’s Time Off [+see also:
film profile], which is counting on the popularity of Kad Merad (still basking in the success of Welcome to the Sticks [+see also:
film profile]) to win over Walloon audiences.
(Translated from French)
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