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DISTRIBUTION UK

Fans get vote for Alice Creed premiere

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In an innovative marketing strategy, film fans will get to choose the UK cinema that will host the premiere of The Disappearance of Alice Creed [+see also:
trailer
film profile
]
, ahead of its April 30 release.

With the support of the UK Film Council (UKFC), distributors CinemaNX are running an online competition where people can vote for their local venue of choice, a departure from the usual glamorous Leicester Square premiere.

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CinemaNX Head of Distribution, Gemma Spector, said, “We wanted the audience to have an active participation in the marketing of the film early on, using the most current and popular digital technology. Rather than dictating where the most interest in the film and its launch is, we want the audience to decide, and we will bring the film to them.”

CinemaNX’s campaign has received funding from the UKFC’s Digital Innovation in Distribution strand, which supports the use of online tools for marketing films and developing audiences over a longer lead-time.

Pete Buckingham, Head of Distribution and Exhibition at the UKFC, said, “To be given the chance to win a national premiere for your own local cinema is a very exciting and incredibly rare opportunity for film lovers. The Digital Innovation in Distribution strand was developed to encourage this type of new thinking, to inspire distributors to find unique digital ways like this to grab the attention of audiences.”

Gemma Arterton (St. Trinian's), Eddie Marsan (Sherlock Holmes) and Martin Compston (Red Road [+see also:
trailer
film profile
]
) star in the kidnap drama directed by J Blakeson.

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