17/03/2010

Dogwoof, the UK distributor that specialises in social issue films and documentaries, is deploying Cisco’s Eos platform to expand its burgeoning online community, enabling conversations around the social issues raised by the films beyond the initial viewing.

Individual Eos-powered sites will be developed for each film that Dogwoof distributes and the social issue it addresses. In addition, each of the film sites will tie back to a centralized Dogwoof site called Good With Film that will help audience members interact not only with social films and their content, but also with other people interested in the same topics.

Eos is a platform that enables media and entertainment companies to more economically create, manage and monetize social entertainment experiences built around their portfolios of branded content.

Dogwoof founder Andy Whittaker said, “The audience is engaging with films in a different way, and we are constantly adopting new technologies to meet their needs. The Cisco Eos platform will enable us to create fully integrated and interactive sites for our audiences and will also enable us to provide filmmakers with the necessary tools to interact with their audiences.”

Dogwoof’s releases include Black Gold, widely credited with shifting Starbucks’ position on fair trade; The Age of Stupid, which led to the 10:10 climate change campaign; The End of the Line, which was largely responsible for Marks & Spencer and Prêt-a-Manger changing their tuna policy; and Burma VJ [+see also:
trailer
film profile], which was the first film ever to be screened at No. 10 Downing Street. Food, Inc is Dogwoof’s most recent release, which was nominated for Best Documentary Feature at the recent Oscars.