New screens for Mifed
- The 69th edition of Italy´s premiere film and audiovisual market in Milan has an important novelty: the pre-screenings that will run from 31 October to 2 November
The new improved Mifed, was presented in Cannes by Manlio Armellini, the managing director of Rassegne SpA.
"We will screen a selection of new films in Milan´s central cinemas from 31 October to 2 November and with this event we hope to satisfy the requirements of English and American film exporters to create one important film market - after Cannes´ Marché, of course".
American companies wanted to divide the film market in two distinct phases and we in Milan came up with this
Mifed signed a deal with America´s AFMA during the past edition of AMF in Santa Monica. There was a need to rationalise costs and avoid duplicating AMF in Europe. Manlio Armellini is not worried about competition from the London Screenings: «Mifed has a completely different product.» After the pre-screenings, the films will be screened as part of Mifed´s official programme in Pavilion 8 of Fiera Milano from 3-7 November.
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