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MARKET UK

Freestyle enters America through Phase 4

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High Point Films & TV has sold North American rights of Film London Microwave’s basketball- and music-themed youth drama Freestyle to Phase 4 Films.

High Point's Director of Sales and Marketing, Elisar Cabrera, struck the deal with Jessica Labi, Vice President, Strategic Development for Phase 4 ahead of the of the film’s market debut at The London UK Film Focus this week. Described as a Britain’s answer to Step Up, Freestyle is directed by Kolton Lee.

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Carey Fitzgerald, High Point’s Managing Director, said, “Out of all the companies chasing after Freestyle in North America, Phase 4 won head and shoulders above the crowd. Their clear enthusiasm and understanding for the film, combined with an excellent track record among US and Canadian independent distributors, leaves us in no doubt that they will do the best job.”

Adrian Wootton, Chief Executive of Film London said, “This is fantastic news for Freestyle and I am delighted this film will reach a North American audience. This is also brilliant news for Microwave and continues the trend of our innovative slate of micro-budget films reaching international audiences by securing distribution in the UK and a number of other territories.”

Freestyle, co-developed by the UK Film Council Development Fund, is the latest film from Microwave, a scheme set up by Film London with BBC Films, with support from Skillset.

Phase 4 Films is an independent distributor whose recent slate includes Fifty Dead Men Walking [+see also:
trailer
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, Valentino: The Last Emperor and The Freebie.

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