Indeed, it is above all thanks to the results attained in the cinema sector that entertainment box office spending rose last year by 3.97% compared to 2009, amounting to €2,370,000,000, with a total of 249m admissions (+3.85%).

In 2010, Italians spent €773m in movie theatres, that is 16.37% more than in 2009. The film sector is therefore the driving force of the Italian entertainment industry (followed by exhibitions and theatre), with positive signs in all areas: from the number of showings (2,500,000, +43.26%) and tickets sold (120,500,000, +10.39%, a level not seen since 1986) to box office spending, audience spending (€850m, about €100m more than in 2009, i.e. +14.33%) and turnover (€872m, +16.22%).

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(Translated from Italian)