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ADMISSIONS Norway

Local fare boosts Norway theatrical market

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Local fare boosts Norway theatrical market

During the first half of 2011, Norwegian cinema had greater growth in the theatrical market than any other European country - and in September, local features controlled 58% of total admissions, with six of them in the Top Ten, according to statistics published by Norwegian cinema association Film & Kino.

"Norwegian audiences have regained their confidence in their homeland's films," explained senior advisor Nils Klevjer Aas, of the Norwegian Film Institute. "Currently, local productions have sold 2.1 million tickets, and with another three potential crowd-pleasers to be launched before the end of the year, they could reach 2.7 million or continue the trend from 2008-2010, which were the best result for more than three decades.

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"The doubling of Norwegian productions from the 1990s is obviously one of the reasons for the local increase, but the producers also seem to understand they must come up with both the films the audiences expect from them, and some unexpected surprises, with new voices in different genres.

"Family films for children and young audiences play an important part in boosting admissions and focusing on Norwegian cinema as a success - they account for a considerably high share compared to other countries. So far, in 2011, local releases have sold 73,000 tickets an average, which is not bad in a market which will this year most likely reach 11.5 million, with a Norwegian share of 23%-24%," Aas concluded.

Current chart-performers, Arild Østin Ommundsen's Twigson in Trouble [+see also:
trailer
film profile
]
, Morten Tyldum's Headhunters [+see also:
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film profile
]
, Pål Sletaune's Babycall [+see also:
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film profile
]
and Ole Endresen's Curling King [+see also:
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film profile
]
are expected to add at least 300,000 to their figures.

Newcomers include Arne Lindtner Næss's Magic Silver 2 [+see also:
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film profile
]
[pic] (November 18), Norway's first feature in 3D - the first film sold 370,000 tickets; Alexander Eik's Varg Veum - At Night All Wolves Are Grey (November 4), introducing a new package of three VV thrillers; and Magnus Martens' Jackpot (December 2), a thriller-comedy from a story by Jo Nesbø (Headhunters).

NORWEGIAN TOP FIVE FILMS (January-September 2011): 1 Headhunters, dir: Morten Tyldum, 456,084 admissions. 2 King of Devil's Island [+see also:
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]
, dir: Marius Holst, 184,363 adm. 3 Totally True Love [+see also:
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film profile
]
, dir: Anne Sewitsky, 165,872 adm. 4 Turn Me On, Goddammit [+see also:
trailer
interview: Jannicke Systad Jacobsen
film profile
]
, dir: Jannicke Systad Jacobsen, 109,952 adm. 5 Twigson in Trouble, dir: Arild Østin Ommundsen, 109,614 adm.

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