25/09/2012 - Company boards food comedy as sales agent and distributor

Intandem Films has been appointed worldwide sales agents for Jadoo, directed by Amit Gupta (Resistance). Intandem will also release the film in the UK through the newly created Intandem Film Distributors (IFD). The film is currently in post producton.

Jadoo, which means ‘Magic’ in Hindi, is a British food comedy film set in Leicester. It is the story of two warring brothers, both wonderful chefs, who fall out and set up restaurants on opposite sides of the road, and the efforts to reunite them.

The film stars Amara Karan (All In Good Time), Tom Mison (One Day), Harish Patel (Run Fatboy Run) Kulvinder Ghir (Bend it Like Beckham [+see also:
trailer
film profile]) and celebrity Indian chef and actress Madhur Jaffrey (Today’s Special). Richard Holmes (Shooting Fish), Amanda Faber (Resistance), Isabelle Georgeaux and Nikki Parrott are the producers.

Holmes said, “Amit Gupta’s second film in 24 months is in the best possible hands and we’re all rolling up our sleeves to bring his wonderful tale of food-and-family to its customers.”

Andrew Brown, Director of Intandem Pictures Ltd said, “Jadoo is a wonderful, heartfelt and original British comedy for a mass market audience who, we are certain, will be as delighted by its culinary delights as they are by its heart-warming story of family ties and true love!”

Robert Mitchell, CEO of IFD, adds, “We expect the theatrical release to follow the success of other heart-warming comedies in the UK such as Billy Elliot, East is East and Bend It Like Beckham, which were all critically acclaimed as well as being hugely successful at the box office, each of them generating in excess of £5million.”