04/10/2012 - 2012's most successful Spanish film is king of the box office for the fifth week in a row and €12.85m in receipts so far

For the fifth week in a row, Spanish 3D animation film Tad, the Lost Explorer [+see also:
trailer
film profile] is number one at the Spanish box office. No film has done so well for so many weeks since Avatar in 2010. With a minimal drop in 4% compared to last week, Enrique Gato’s film has earned €1.4m, making over €12.85m in total since its release on August 31, and a little less than 2 million admissions.

Although staying in the lead for more weeks may be difficult, Tad will definitely keep going and could even surpass €15m in receipts.

With its earnings so far, this production by Ikiru Films, El Toro Pictures, Telecinco Cinema, Lightbox Entertainment, and Telefónica Producciones is the most viewed Spanish animation film in history and the most successful Spanish production for 2012, above and beyond the €11.62m earned by Fernando González Molina’s I Want You [+see also:
trailer
film profile], and, it is hoped, as succesful as JA Bayona’s Lo imposible [+see also:
film review
trailer
interview: Juan Antonio Bayona
film profile] (release date: October 11).

Not since 2006 have two Spanish productions made more than €10m in the same year (Alatriste [+see also:
film review
trailer
film profile] and Volver [+see also:
film review
trailer
interview: Agustín Almodóvar
interview: Carmen Maura
interview: Pedro Almodóvar
interview: Pénélope Cruz
film profile]). Ironically this great box office moment for Spanish film production coincides with the disconcerting situation of the sector, caused by continuous budget cuts, the increase of VAT on cinema tickets and, especially, the government’s constant shifts in cinema development policy.

(Translated from Spanish)