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ADMISSIONS Denmark

Admissions: 'No reason to take the arms down from excitement,' say Danish exhibitors

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- After the first four months of this year, Danish features control 39% of the market – and Only God Forgives and The Hour of the Lynx are yet to come

After the first four months of 2013, Danish films have sold more than five million cinema tickets – 4% more than during the same period in the record year of 2012 – and three local titles lead the Top 25 Chart, including Thomas Vinterberg’s The Hunt, [+see also:
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interview: Thomas Vinterberg
interview: Thomas Vinterberg
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Martin Miehe-Renard’s My Sisters Kids in Africa and Rasmus Heide’s One for Two.

“No reason to take the arms down from excitement – or consider taking them down,” said chairman of the Danish Exhibitors Association, Kim Pedersen. “The position of local films will be further supported by Nicolas Winding Refn’s Cannes contender, Only God Forgives, and Søren Kragh-Jacobsen’s The Hour of the Lynx, which are yet to be launched.”

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Not all Danish releases delivered sufficiently, though. Pedersen explained that neither Annette K Olesen’s thriller drama, The Shootist, nor Martin Miehe-Renard’s The MGP (Song Contest) Mission reached the 200,000 admissions expected by the Danish Film Institute when it backs films from their market potential. The Shootist took less than 50,000, while Miehe-Renard’s feature will hardly exceed 100,000.

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