19/06/2013 - Documentary to use innovative Portable Fundraiser distribution model

Direct to audience video-on-demand outfit Distrify has teamed with the Scottish Documentary Institute (SDI) to use its screening on-demand technology to produce a Portable Fundraiser to support Emma Davie and Morag McKinnon’s acclaimed documentary I Am Breathing. The film that follows the last months of Neil Platt, a young father with terminal and debilitating motor neurone disease, premieres in the UK on 20 June at the Edinburgh International Film Festival and the premiere will act as the hub for a global screening day on June 21, with more than 130 screenings planned in more than 30 countries.

The SDI/Distrify Portable Fundraiser allows consumers to organise and promote their own screenings of the SDI-produced documentary, wherever they are in the world, and thereby creating new fundraising opportunities. It allows anyone who views the trailer to share the video and book their own local screening of the film. The technology allows the host of a screening to choose the size of the audience as well as purchase a screening license direct from the video player. Screening times and locations are also displayed in the video player so visitors are able to search for the nearest screening. The Fundraiser will donate 50% of net proceeds to charities.

Gerard, Founder and CEO of Distrify said, “The technology we have developed is perfectly suited to a global awareness campaign as it allows a huge international audience to promote the film on a local level and use a fantastic resource like I Am Breathing to raise awareness of the disease and money for the cause.”