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INDUSTRY UK

Film London launches Audience on Demand

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- Three-month distribution programme to provide practical market skills to filmmakers

Film London, in association with Creative England, has launched Audience on Demand, a three-month programme (April – June 2013) designed to provide film-makers with the skills, knowledge and networks to face the challenge of selling their film in the marketplace, sourcing and maximising audiences while simultaneously negotiating the impact of new digital technologies on the traditional routes of distribution and marketing.

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The programme is aimed at first and second time feature film-makers from across the UK with either a feature that has secured at least 50% production funding or is near completion (picture lock). Consisting of three intensive two-day workshops and a final pitch day to industry professionals, the scheme will aid the teams in creating a tailored distribution and marketing plan for their specific projects. The participants will also be supported through a dedicated mentor support programme in between the workshops.

Adrian Wootton, Chief Executive of Film London and the British Film Commission said, “We believe Audience on Demand is filling a very real skills gap which exists within our industry, especially for the UK’s emerging talent. It addresses the changing nature of feature film distribution, taking on board all the exciting and innovative ways filmmakers across the globe are using to reach audiences. We hope Audience on Demand not only educates participants with what the options are, but also assists them in developing a bespoke distribution and marketing plan for their projects which they can then implement.”

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