Mercury tastes Salt
- Sales and distribution outfit also acquires Basically, Johnny Moped and has eight titles on sale at IDFA
UK based distribution and sales outfit Mercury Media International has acquired the Swiss/Indian production My Name Is Salt [+see also:
trailer
film profile], directed by Farida Pacha (The Women In Blue Berets) from Leafbird Films, ahead of its world premiere at the International Documentary Festival of Amsterdam (IDFA, November 20-December 1). The film is a portrait of the families who make white salt in the Kutch desert in Gujarat, India each summer.
Mercury is also acquiring Dartmouth Films’ Basically, Johnny Moped [+see also:
trailer
film profile], directed by Fred Burns (The Collectors), which also plays at IDFA. Johnny Moped profiles a forgotten British punk band of the 70s.
Nick Ware, Managing Director of Mercury Media, “These films could not be more different, but both tell compelling personal stories with huge attention to detail and character. We think that audiences are going to fall in love with the characters and care passionately about what happens to them.”
Mercury has eight titles for sale at IDFA. Besides My Name Is Salt, the company has Nicholas D. Wrathall’s Gore Vidal: The Unites States of Amnesia (US/Italy); Cheryll Dunn’s Everybody Street (US/Serbia and Montenegro); Corey Ogilvie’s Occupy: The Movie (Canada/US); Pratibha Parmar’s Alice Walker, Beauty in Truth (US/UK); Sean Dunne’s Oxyana (US); and Doug Shultz’s Defiant Requiem (UK/US/Czech Republic) in IDFA’s Docs for Sale section.
“IDFA is the world’s documentary showcase, so we couldn’t be more pleased to have so many great films from our catalogue included in its programme,” Ware added.
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