18/02/2014 - After winning awards for best film and director, the bittersweet comedy by David Trueba made €320,000 in its return to the big screen: almost half what it had made so far

Vivir es fácil con los ojos cerrados de David Trueba

Awards can be useful in many ways. One of these is giving commercial life back to prize-winning films. With Goya awards, the effect is not always clear. Every year, distributors bring back to the big screen successful films in the hope that the publicity obtained from the event will increase box office revenue. This year this hope was fulfilled and the winner of two of the main Goya awards (best film and director), Life Is Easy With Eyes Closed [+see also:
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After the Goya award ceremony on Sunday evening, when the film won six awards overall, distributor Universal Pictures decided to put Life Is Easy With Eyes Closed in 148 cinemas, which is 17 more than when it first came out on 31 October 2013. This return to movie theatres started last Monday with 77 new cinemas, with another 71 added on Friday.

Unlike previous edition winners, David’s (brother of filmmaker Fernando Trueba) sixth feature length film is a bittersweet comedy, which had not performed to its fullest potential at the box-office (it took 11^th position with only around €250,000), making its margin for growth substantial. Thanks to this new lease of life, the film has now grossed over €1 million. 

(Translated from Spanish)