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RELEASES France

Smart Ass: "The only law they obey is that of supply and demand"

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- Wild Bunch is releasing Kim Chapiron’s film across 205 screens. Also arriving in theatres are Eastern Boys, The Strange Little Cat and Bad Hair

Smart Ass: "The only law they obey is that of supply and demand"
Smart Ass by Kim Chapiron

A subject that is tackled very rarely in French cinema is the world in which the elite members of French society are trained, through the "Grandes Ecoles" system of prestigious universities. This topic has proved irresistible for Kim Chapiron, a fairly atypical director (who rose to fame with the horror film Sheitan [+see also:
trailer
film profile
]
, followed by the feature film Dog Pound [+see also:
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film profile
]
, set in a prison), who is today releasing Smart Ass [+see also:
trailer
film profile
]
(read the article), distributed by Wild Bunch Distribution in 205 theatres.

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Released with the tag line "The only law they obey is that of supply and demand", the film recounts the misadventures of three students at one of France’s finest business schools, who come up with the idea of applying the market laws of supply and demand to the relationships between boys and girls on campus. The crème de la crème of young French people are having a great time and taking full advantage of their privileges: everything can be bought and sold... but where do we draw the line?

For Kim Chapiron, "The ‘Grandes Ecoles’ are closed-off worlds that obey their own rules, their own language, their own codes and a unique kind of folklore (...) This is a film about the Generation Y, who are familiar with the concept of a gangbang before they even know how to kiss. It’s a totally consumerist approach to sexuality (...) The film talks more about sexual deprivation than about prostitution, and it talks more about emotional deprivation than about sexual deprivation. All of that is just a way of addressing the difficulties this generation has with love."

Today also sees Eastern Boys [+see also:
trailer
interview: Robin Campillo
film profile
]
by Robin Campillo (read the interview) hitting screens, crowned Best Film in the “Orizzonti” section at the 2013 Venice International Film Festival (Sophie Dulac Distribution in 34 theatres), as well as Bad Hair [+see also:
film review
trailer
interview: Mariana Rondón
film profile
]
by Venezuelan director Mariana Rondon (read the review and the interview – co-produced by Germany and a winner at San Sebastian last year - Pyramide in 44 theatres) and The Strange Little Cat [+see also:
film review
trailer
interview: Ramon Zürcher
film profile
]
by Germany’s Ramon Zürcher, revealed at the Berlinale Forum 2013 and winner of the Cineuropa Award at the Lisbon & Estoril Film Festival (Aramis across 12 screens).

Other major releases include We Love You, Bastard [+see also:
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film profile
]
by Claude Lelouch (starring Johnny Hallyday and Sandrine Bonnaire - Les Films 13 and Paname Distribution in 336 theatres) and Avis de mistral [+see also:
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by Rose Bosch (with Jean Reno in the lead role - distributed by Gaumont). Lastly, also being added to the cinema listings is La braconne [+see also:
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film profile
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by Samuel Rondière, a promising feature debut released by Rezo across 14 screens. 

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(Translated from French)

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