Cinema advertising spend records steep 14.5% decline
- Spend projected to grow 5.4% in 2014 and 6.9% in 2015
Advertising spending in UK cinemas fell 14.5% to £184m in 2013, according to new statistics released in the Advertising Association/Warc Expenditure Report. However, the future is not as bleak as the spending is projected to grow 5.4% in 2014 and 6.9% in 2015.
UK advertising spending reached £17,877m in 2013, up 3.9% on the previous year with mobile advertising (+95%), broadcast video on demand (+21%) and digital national newsbrands (+19.5%) all experiencing strong growth.
Advertising spending on television grew 3.6% in 2013 to reach £4,642m and is projected to grow at 6.6% in 2014 and 7.3% in 2015.
Tim Lefroy, Chief Executive at the Advertising Association said, “Another set of positive indicators to support the growth story – every pound spent on advertising returns six to GDP. The forecast explosion in mobile advertising and digital formats points to UK advertising at the centre of a global revolution in consumer information, service and choice.”
The Advertising Association/Warc Expenditure Report uses advertising expenditure gathered from across the entire media landscape, rather than relying solely on estimated or modelled data. With total market and individual media data available quarterly from 1982, it is widely used by advertisers, agencies, media owners and analysts.
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