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CANNES 2019 Marché du Film

Cannes' Marché du Film announces the launch of Cannes XR

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- The festival's market bets on extended reality as it teams up with SpringboardVR to distribute immersive works to global audiences

Cannes' Marché du Film announces the launch of Cannes XR
(© Alexandra Fleurantin)

The Cannes Marché du Film has announced the launch of CannesXR, a programme fully dedicated to immersive technologies and entertainment in the very heart of the Palais des Festivals. From 14-19 May, Cannes XR will bring together artists, producers, investors, programmers, and tech leaders, offering a multitude of networking, financing and distribution opportunities.

Dedicated to the XR entertainment industry, Cannes XR aims to be a community-based marketplace oriented towards B2B networking, and to serve as a structuring point for the XR ecosystem on an international scale. Cannes XR is also a major showcase, gathering and shining the light on hundreds of XR experiences curated by the best XR International Studios. Industry Leaders (SDKs, LBEs) will be invited to spread knowledge through a series of summits and talks. XR Artists and Producers will be given the opportunity to promote and, potentially, finance immersive works in progress through pitch sessions, as well as present their works to festival programmers and distributors by registering in a dedicated Library. Cannes XR will boast an 80 seat conference room, a VIP Showcase Lounge to present new projects, a VR Arcade with 10 VR pods offering more than 200 films, and a dozen booths for XR tech companies – in total, Cannes XR will cover 1000 sqm.

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“Cannes has been a pioneer in placing VR at the forefront within the film community with the creation of Next five years ago at the Marché du Film and the acclaimed presentation of Alejandro González Iñarritu’s​ Carne y Arena in the Official Selection in 2017 which was awarded by the Academy just after Cannes”, shared Thierry Frémaux, General Delegate of the Cannes Film Festival. "With the creation of Cannes XR, the Festival is pursuing its efforts to foster all cinematographic art forms as it engages new audiences and draws different professionals in the Riviera”.

Within this new context, the Marché du Film and SpringboardVR have decided to partner up to offer selected XR studios the exclusive opportunity to distribute their XR works to global audiences. A dedicated Cannes XR channel, which gathers immersive works collected from 500 amongst the best XR studios across the globe, will be pushed and monetized through a network of 500 LBEs via SpringboardVR’s marketplace.

“We're very excited about taking this game-changing step for VR in Cannes with SpringboardVR”, said Jérôme Paillard, executive director of the Marché du Film. “SpringboardVR will give Cannes XR the opportunity to travel beyond the Riviera and reach audiences worldwide as never before.”

Cannes XR is open to industry professionals accredited at the Marché du Film and the Cannes Film Festival.

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