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INSTITUTIONS Italy

New cinecitta's strategies

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Pupi Avati’s "new" Cinecittà Holding is thinking big and is planning a lot of projects to develop and promote Italian cinema. The director, who has been president of the group for 8 months, outlined the new strategies this morning in Rome: "As a director I have a different perspective on cinema. It’s like standing on the top of a tower. I’ve spent a lot of time recently meeting people from the sector, discussing the problems and trying to find ways to expand Holding". The new strategic positioning of Cinecittà – drawn up in compliance with the legal guidelines of the culture minister and the government’s recent legislative bill - begins with a series of initiatives already prepared to be put into place:

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REVIEWS
Les Italiens: 30 films spanning the period from the 1950s to the present day, shown in the Le Latina cinema in Paris from October 24

Fellini: from October 30 to January 24 the Guggenheim in New York will be the venue for an exhibition of pictures by the great maestro

Italian Directors: a specialised review shown throughout the world of works by Antonioni, Archibugi, Fellini, Monicelli, Olmi, Pasolini, Petri, Pontecorvo, Sordi, Taviani, Totò, Volonté, Wertmuller


CULTURAL INSTITUTES
A “case” of DVDs containing works by young Italian directors will be created, to be promoted through 87 cultural institutions in the world. Directors who have already signed up to the project include Calopresti, D'Alatri, Giordana, Luchetti, Mazzacurati, Nichetti, Ozpetek, Piccioni, Marco Risi, Rubini. The first set will be ready by the end of 2003.


INITIATIVES
The Film Archive of Genres: 10,000 films have been collected at Potenza, from Neorealism to "spaghetti westerns". More than 1,000 titles are available for associations and cultural operators to hold screenings

Restorations: the work to restore all the works by Bernardo Bertolucci is continuing, under the supervision of Vittorio Storaro, and L'oro di Napoli by De Sica will be restored


NEW MEDIA
There’s a new strategy to use the Internet and mobile phones as a means to communicate with both operators in the film world and the public. Agreements with phone companies will see trailers and film news sent out via cellphones. In a few days time there’ll be the new website, www.cinecitta.com to foster more public knowledge about the whole of Italian cinematographic production.


TRAINING COURSES
Cinecittà Training Consortium: to train 240 people in 4 professions over 3 years: camera operators, sound operators, developing and printing technicians and scene builders.

Character Animation: a Masters course for 8 computer graphics professionals to be trained in applying their craft to cinema, meeting prestigious maestros who work in the United States.

Morocco: training courses in the South of the African country, a cinematographic area par excellence


FILM COMMISSION
Rome and the surrounding area will be promoted as a location for sets for films, television and advertising, with filming also possible in the restructured areas in Cinecittà


MULTIPLEX
The Mediaport Group will control a total of 60 screens in 6 cities to guarantee a constant presence of Italian and European films on the Multiplex circuit


CENTOCITTA' PROJECT
There will be a chain of autonomous cinemas in 100 Italian cities which have less than 150,000 inhabitants to promote quality Italian and European films. Due to be up and running in January 2004

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(Translated from Italian)

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