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DISTRIBUTION / RELEASES / EXHIBITORS Italy

True Colours Virtual Cinema: A new showcase for Italian film

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- The platform created in association with MYmovies will allow festivals and exhibitions to continue screening the international sales agent’s titles, even during lockdown

True Colours Virtual Cinema: A new showcase for Italian film
Il sindaco del Rione Sanità, de Mario Martone

Festivals, exhibitions, cinemas, film clubs, schools, universities and cultural institutes all over the world will be able to screen the titles gracing the True Colours catalogue from 1 May. Indeed, the international distribution agency for Italian film, founded around five years ago by Lucky Red and Indigo Film, has created an online screening room for international partners in response to the Covid-19 emergency.

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“True Colours Virtual Cinema” will be a veritable virtual film auditorium available to all those operating within the sector and looking to organise online film events. The True Colours catalogue contains some of last season’s most interesting titles: The Mayor of Rione Sanità [+see also:
film review
trailer
interview: Mario Martone
film profile
]
by Mario Martone and Nevia [+see also:
film review
trailer
interview: Nunzia De Stefano
film profile
]
by Nunzia De Stefano, which was rewarded at last year’s Venice Film Festival, Stolen Days [+see also:
film review
trailer
film profile
]
by Guido Lombardi, The Fortune Goddess [+see also:
film review
trailer
film profile
]
by Ferzan Ozpetek, the comedies The Dog Snatch [+see also:
film review
trailer
film profile
]
by Fulvio Risuleo, When Mom Is Away [+see also:
trailer
film profile
]
by Alessandro Genovesi, Welcome Back Mr. President [+see also:
film review
trailer
film profile
]
by Giancarlo Fontana, Ma cosa ci dice il cervello [+see also:
trailer
film profile
]
by Riccardo Milani, or genre films such as Alessio Liguori’s horror In the Trap [+see also:
film review
interview: Alessio Liguori
film profile
]
or the action thriller Ride [+see also:
trailer
film profile
]
by Jacopo Rondinelli. Less recent works include Just Like My Son [+see also:
film review
trailer
interview: Costanza Quatriglio
film profile
]
by Costanza Quatriglio, Euphoria [+see also:
film review
trailer
making of
film profile
]
by Valeria Golino, The Vice of Hope [+see also:
film review
trailer
film profile
]
by Edoardo De Angelis and Lucky [+see also:
film review
trailer
interview: Sergio Castellitto
film profile
]
by Sergio Castellitto.

“We’ve all been affected by the unexpected, global spread of the pandemic” – stresses Gaetano Maiorino, True Colours’ Managing Director – “but this tragic situation has forced us to think about new ways of circulating our films. True Colours Virtual Cinema isn’t a VOD channel but rather a service available to our local partners, who are incredibly important for us across various territories, which allows us to continue sharing with the world the stories entrusted to us by the producers we work with. Thanks to this initiative, Italian-film-loving audiences will be able to continue laughing at our comedies, feel moved by our auteur films and be entertained safely by way of this alternative screening method, while we all wait to be able to return to cinemas, which, for us, is clearly the most natural setting in which to enjoy film products”.

The service was developed through a technical partnership with MYmovies. To check the availability of desired titles in the various territories, operators looking to use the service can contact True Colours’ Festival Manager Fabio Tucci via the company’s website.

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(Translated from Italian)

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