The MIA returns with a revamped array of audiovisual content
- The International Audiovisual Market will unspool in Rome 13-17 October with two new sections dedicated to the best of scripted and unscripted production
The seventh edition of MIA - The International Audiovisual Market is set to unspool in Rome, between 13 and 17 October 2021, in all the usual Barberini district venues, boasting a jam-packed programme of panel discussions, audiovisual showcases and screenings equating to somewhere in the region of 200 different sessions over the course of four days. Following the “hybrid market” experience of 2020, on-site activities will once again be enhanced and complemented by online activities by way of the MIA Digital platform, which allows exclusive access to the market for thousands of users, who will be able to enjoy all activities in digital form as well as accessing a vast catalogue of unseen multimedia content.
Born out of a joint venture between ANICA and APA, with its direction entrusted once again to Lucia Milazzotto, the MIA has revamped its content and its networking and market tools offering through the enhancement of three divisions: Scripted, curated by Gaia Tridente, Unscripted, curated by Marco Spagnoli and Strategic Development, entrusted to Francesca Palleschi.
Film and Drama, which are the key components of the MIA Scripted division, will offer up specific and cross-sectional programmes, under the guidance of a “group of excellence” selected from within the sector, whose members will make up the drama and film advisory boards of 2021.
Confirmed members of the 2021 Drama Board are David Levine (President of Television, Anonymous Content); Jeniffer Kim (Senior Vice President, International Originals, HBO Max); Christophe Riandee (Vice CEO, Gaumont); Mo Abudu (CEO, EbonyLife Group); David Davoli (President of Television, BRON Studios); Erik Barmack (CEO and Founder, Wild Sheep Content); Françoise Guyonnet (Executive Managing Director, TV Series, Studiocanal TV); Anne Thomopoulos (Partner, Legendary Global); Gaspard De Chavagnac (Co-Founder and Co-CEO, Asacha Media Group); Laura Abril (Head of Viacom CBS International Studios EMEA & Asia and SVP all Brands for South Europe and Middle East, Viacom CBS); Carlo Dusi (Executive Producer & Strategy Director, Endor Productions); Julien Leroux (CEO and Founder, Paper Entertainment). Several of the afore-mentioned names will also play a key role within the Drama Pitching Forum, alongside Moritz Polter (Managing Director, Windlight Pictures); Melissa Myers (President and Partner, Kinetic Content); Isabelle Lindberg Péchou (VP of Creative & Development for Dramas, Nucleus Media Rights) and the independent producer and talent manager Philipp Steffens. Confirmed Italian participants include Director of RAI Fiction Maria Pia Ammirati and Chief Operating Officer of Fremantle Andrea Scrosati, who both also feature on the Drama Board.
This year’s Film Board is set to welcome new members from the USA, such as Steve Macy (President of Shoreline Entertainment), Carolyn Steinmetz (EVP, Head of Content Finance, Motion Picture Group STX Entertainment); Scilla Andreen (CEO & Co-Founder, IndieFlix Group); Jonathan Kier (President of Sierra / Affinity); Maxime Cottray (VP Finance and Production, XYZ Films); Edoardo Bussi (VP of International Film Sales, Metro Goldwyn Mayer Studios), and Sean Furst (Co-President of Film & TV, Skybound Entertainment), while the 2021 Film Selection Committee is composed of Andrea Scarso (Investment Director, Ingenious Media), Robin Kerremans (Head of International Co-productions, Caviar Content), Tobias Seiffert (Head of International Acquisitions & Co-Productions, TOBIS Films) and Alexandra Hoesdorff (Co-Founder and CEO, Deal Productions).
The Doc section is making a return, expanding its production horizons and taking the form of MIA Unscripted in order to busy itself with all things factual and new audiovisual languages relating to reality, its recounting and its interpretation. Confirmed events include the Doc Pitching Forum, which received a hundred or so project submissions from all around the world, and Italians Doc It Better, the traditional appointment with the best of Italian documentary production. There will also be a whole series of activities linked to the world of animation, including a showcase of the best of Italian production in this particular genre.
Last but not least, members of the Unscripted Board are set to include Marco Berardi (VP GM Italy, Spain and Portugal, WarnerMedia Entertainment Networks and Sales - CEO Boing, WarnerMedia); Enrico Bufalini (Director of film distribution, documentary production and the management, conservation and promotion of the historical LUCE archive at Cinecittà SpA, Istituto Luce - Cinecittà); Laura Carafoli (SVP Chief Content Officer Discovery, Discovery); Riccardo Chiattelli (Content and Communication Director, EFFE); Pierluigi Colantoni (New Formats Development Director, RAI Format); Simone D'Amelio Bonelli (Content and Creative Director, A+E Networks); Simona Ercolani (CEO and Producer, Stand by Me); Gabriele Genuino (Head of Docs, RAI Cinema); Giovanni Bossetti (Unscripted & Doc Series Italy, Netflix); Duilio Giammaria (Director Documentary Production RAI, RAI Documentari); Gloria Giorgianni (CEO and Producer, Anele); Simone Isola (Producer, Director, Kimerafilm); Erkko Lyytinen (Commissioning Editor, Yle); Roberto Pisoni (Head of Sky Arte, Sky Italia); Rudy Buttignol (President & C.E.O., Knowledge Network Corporation); Andrea Sassano (Director Television and Artistic Resources Department, RAI), and Dante Sollazzo (Head of Unscripted Originals - Italy, Amazon Studios).
(Translated from Italian)
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