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BOX OFFICE Sweden

Admissions for Swedish films up by 7%

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Thanks to the Oscar nominated As it is in Heaven [+see also:
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(Så som I himmelen), the biggest hit at Swedish the box office in 2004 representing 7% of all cinema tickets sold in Sweden, admissions for Swedish films increased by 7% last year (from 3,6 million to over 3.8 million in 2004), in spite of the general decline in cinema-going in Sweden which dipped by 9%, to 16.6 million admissions, according to annual figures released by the Swedish Film Institute.

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With 1,158,415 admissions from its September 3rd release to the end of December 2004, Kay Pollack’s As It Is In Heaven did indeed break many previous Swedish records such as Lukas Moodysson’s Together (Tillsammans) the most recent local hit in Sweden with 849,143 admissions in 2000, as well as Colin Nutley’s House of Angels (Änglagård) with 1,139,443 admissions in 1992. Pollack’s successful comeback to filmmaking after an 18 years absence took as much as 30% of the local market share for Swedish films in 2004 and continues to make history in Sweden as the most successful local film ever with over 1.3 million admissions as of February 13th, 2005.
Thanks to As It Is in Heaven as well as a handful of other Swedish films such as The Ketchup Effect (Hip Hip Hora), Young Jönsson gang at summer camp (Lilla Jönssonligan på Kollo), Popular Music from Vittula and The Threat (Hotet) that all scored more than 200,000 admissions, the local market share for Swedish films reached 23.3% in 2004 against 19.9% in 2003.

Other big hits in Sweden were all US titles such as The Lord of the Rings, Return Of The King (956,824 admissions), Harry Potter And The Prisoner of Azkaban (682,474), Brother Bear (609,111) and Spider-Man 2 (470,813).
A total of 298 feature films were released in Sweden last year (against 229 in 2003), the highest number since 1981-1982. Of those 298 titles, 37 were local feature films (including documentary films).

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