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BOX OFFICE Italy

Harry Potter’s magic wand strikes again

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Harry Potter and the Order of the Phoenix [+see also:
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, released yesterday as part of the film’s worldwide distribution, took in €2.2m in its first days on 837 Italian screens (according to Cinetel data).

This marks a record box office intake for a Wednesday release, as well as the best first day earnings of the entire Harry Potter series: the penultimate episode, released November 25, 2005, garnered €1.5m on its first day in theatres.

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The record of the Warner film directed by UK filmmaker David Yates contributes to the good results of films distributed in this first part of the summer season: from June 1-July 11 admissions increased 24.17% over the same period last year.

(Translated from Italian)

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