03/03/2009

Warner Bros Pictures Italia and communications agency xister are trying out a new communications strategy for the launch of I Mostri Oggi [+see also:
trailer
film profile], the Enrico Oldoini film that completes the trilogy begun in 1963 by Dino Risi’s renowned I Mostri.

On Thursday, March 26, the day before the film’s theatrical release, one of the episodes of the the new film, featuring Diego Abatantuono and Claudio Bisio, will be available for online streaming, in high definition.

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The first part of the marketing campaign began in February, with the creation of the www.imostrioggi.it. Going beyond the traditional model of the film website, the agency created a diversified site teeming with promotional and editorial content, which also contextualizes the film alongside the two preceding works on Italian social customs, good and bad.

(Translated from Italian)