As part of a personal quest, for over 30 years director Hermann Vaske filmed the world's most intriguing artists and thinkers, including over 50 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business and science, posing the question: "Why are you creative?" Vaske's subjects include: David Bowie, Ai Weiwei, Björk, Wim Wenders, Philippe Stark, Yoko Ono, John Hegarty, David Lynch, Yohji Yamamoto, Damien Hirst, Angelina Jolie, Nobuyoshi Araki, Quentin Tarantino, Bono, Nick Cave, Neo Rauch, Stephen Hawkins, the Dalai Lama, Peter Ustinov, Marina Abramovic, Diane Kruger, Julian Schnabel, John Cleese, Jimmy Page, Vivienne Westwood, Takeshi Kitano and many others.