Creating a strong presence for European films and their sales companies at Busan’s Asian Film Market (14 – 17 October) has been one of European Film Promotion’s major objectives since the market opened in 2003. In a concerted move, EFP not only grants Film Sales Support (FFS) for the promotion and marketing of European films, but also organizes the prominent EUROPE! Umbrella at the Asian Film Market for 33 participating sales agents in collaboration with UniFrance.

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This year, EFP welcomes two new sales companies at the umbrella: Charades from France, bringing along Coralie Fargeat's horror thriller Revenge [+lire aussi :
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interview : Coralie Fargeat
fiche film], which just made a splash in Toronto, and Summerside International from The Netherlands, which present the dark love story, In a Lonely Place by Davide Montecchi from Italy. Moreover, thanks to new international measures by the Federal Office of Culture, Media Desk Suisse and Swiss Films, FSS was also awarded to Dominik Locher’s Goliath [+lire aussi :
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interview : Dominik Locher
fiche film] (sold by Wide).

EFP Managing Director Sonja Heinen says, "Here are a few titles I would like to mention from BiFF's Flash Forward's section which will be on sale at the Asian Film Market: Hlynur Palmason’s Winter Brothers [+lire aussi :
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interview : Elliott Crosset Hove
interview : Hlynur Pálmason
fiche film] (represented by New Europe Film Sales), Alen Drljeviċ’s Men Don't Cry [+lire aussi :
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interview : Alen Drljević
fiche film] and Life Guidance [+lire aussi :
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interview : Ruth Mader
fiche film] by Ruth Mader (who will be part of EFP's artistic delegation), both represented by Picture Tree International, Alireza Khatami’s Oblivion Verses [+lire aussi :
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interview : Alireza Khatami
fiche film] (represented by Urban Distribution International), Valentina Pedicini’s Where Shadows Fall [+lire aussi :
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interview : Valentina Pedicini
fiche film] (represented by Fandango) and Ravens [+lire aussi :
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interview : Jens Assur
fiche film] by Jens Assur, also part of the EFP group, and represented by Celluloid Dreams. But there is of course more to explore in every company line-up, films such as Janus Metz’s Borg/McEnroe [+lire aussi :
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fiche film], Ralph Fiennes’ The White Crow [+lire aussi :
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interview : Ralph Fiennes
fiche film], Paolo Virzi’s The Leisure Seeker [+lire aussi :
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Q&A : Paolo Virzì
fiche film], Susanna Nicchiarelli’s Nico 1988 [+lire aussi :
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interview : Susanna Nicchiarelli
fiche film], Thomas Vinterberg’s Kursk [+lire aussi :
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interview : Thomas Vinterberg
fiche film], Mélanie Laurent’s Diving [+lire aussi :
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fiche film] and Sharunas Bartas’ Frost [+lire aussi :
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interview : Sharunas Bartas
fiche film] to give you a taste; our booklet on site will help buyers find their way to the respective sales agent". 

Click here to check out all of the supported films and companies.

To round off its activities in Busan, EFP together with Italian Istituto Luce Cinecittà hosts an annual industry reception which also involves the artistic delegation of the 20th edition of EUROPE! Goes Busan providing an excellent opportunity for networking and exchange. This long-standing initiative puts European talent into the spotlight at the Busan International Film Festival, this year bringing 15 European filmmakers and actors to Korea. Backed by the Creative Europe – MEDIA Programme and respective EFP member organisations they take part in a four-day programme to meet with industry and press and enjoy the lively discussions with the South Korean audience.