DISTRIBUTION Slovaquie / République tchèque

Film Europe étend sa stratégie distribution et passe au non-stop

12/10/2018 - Le plus grand distributeur de films d'auteurs européens en Slovaquie et en République tchèque met les bouchées doubles, tout en conservant le festival Be2Can comme événement annuel central

Un des cinémas participant au festival Be2Can (© Archives Film Europe Media Company)

Cet article est disponible en anglais.

While Film Europe Media Company, a major distributor of European arthouse cinema in Slovakia and the Czech Republic, did much of its shopping up front this year, securing Lászlo Nemes’ latest feature, Sunset [+lire aussi :
critique
bande-annonce
interview : László Nemes
fiche film], and Pablo Trapero’s The Quietude [+lire aussi :
bande-annonce
fiche film], which bowed at Venice, and Claire Denis’ highly anticipated High Life [+lire aussi :
critique
bande-annonce
interview : Claire Denis
fiche film], the company has also unveiled a shake-up of its general strategy.

(L'article continue plus bas - Inf. publicitaire)

Film Europe initially set up its own week-long festival, Be2Can (see the news), held in cinemas across Slovakia and the Czech Republic, in order to introduce its acquisitions. Subsequently, new films found their way onto a whole host of Film Europe’s other outlets, such as VoD, the Film Europe Channel, available in the Netherlands and Belgium, the Festival Channel, accessible in Slovakia and the Czech Republic, and its very own DVD label, as well as partner festivals.

Those will be still used; however, Film Europe is now introducing a new strategy, dubbed Be2Can Nonstop. The week-long Be2Can festival remains the company’s annual fixture, although the “season” will start in June, right after the Cannes Film Festival, and last until the following May, wrapping up shortly before the new edition of Cannes flings open its doors. Film Europe’s CEO, Ivan Hronec, explains, “The Be2Can concept is not changing; we are merely extending its reach.” This change in strategy is another stage in Film Europe’s expansion, after it ceased to focus its scope exclusively on European productions. “Be2Can films should give rise to a variety of responses, diverse trains of thought and perceptions, leading to a sharing of impressions and constant comparisons,” adds Hronec.