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BERLINALE 2021 EFM

L'EFM se "mondialise" et propose des films de la Berlinale au cinéma

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- Pendant l’European Film Market, qui va démarrer très prochainement, les films de la sélection officielle de Berlin seront projetés en salle dans quatre villes situées en dehors de l’Europe

L'EFM se "mondialise" et propose des films de la Berlinale au cinéma
La Cinémathèque nationale du Mexique fait partie des lieux physiques où l’EFM proposera des projections

Cet article est disponible en anglais.

“EFM Goes Global” is the new initiative being launched by the Berlinale’s European Film Market (EFM), which aims to allow its participants based in key film distribution territories outside of Europe to watch the officially selected Berlinale films in cinemas in their locations.

The screenings will run in four selected Market Hubs, in parallel with the EFM, which takes place digitally from 1-5 March, so the distributors will be able to enjoy the films in a physical, cinematic atmosphere. Each Market Hub is in an important centre for global film trade: for the Asian market, Tokyo has been selected; for Central America, the screenings will be held in Mexico City; for South America, São Paulo has been picked; and the final Market Hub is in Melbourne, representing Oceania. The EFM is cooperating with established partners, including local cinemas, festivals and other organisations, in each of the cities, which will provide the necessary infrastructure for the scheme.

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As Dennis Ruh, director of the EFM, explains: “If distributors aren’t able to travel to Berlin this year, we want to bring the films to the distributors, and present them using the display technology they were created for: the big screen. EFM Goes Global aims to support the successful international distribution of selected Berlinale titles. The initiative also makes it possible for smaller distribution companies from the respective territories to be included in the market. Another goal of EFM Goes Global is to strive for more sustainability in the distribution business by avoiding air travel.”

Regarding this new initiative, Carlo Chatrian, the Berlinale’s artistic director, commented: “I’m delighted that, in this unusual situation, the EFM has succeeded in maintaining the collective physical experience with this challenging and promising project. EFM Goes Global gives the films in the Berlinale selection the opportunity to be shown in an actual cinema to a physically present industry audience.”

In detail, the EFM Goes Global partners in the four participating cities are:

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(Traduit de l'anglais)

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