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Lydia Genchi • Distributrice, Nomad Films

Cinemalab 2011

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Cineuropa: You created Nomad Film two years ago. What led you to create a new distribution company after several years working as a buyer as well as a marketing officer for Movimento Film?
Lydia Genchi: I wanted to create my own independent company in order to follow my own mission and practice my marketing strategy.

Can you tell us about Nomad Films? What is the company profile? (Besides distributing, do you also produce? Who is your target audience?)
Nomad Film is primarily a distribution company that also produces TV movies and cartoon series, and it also produces and co-produce independent films for wide audiences, with specific attention to young audiences.

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What marketing strategies do you use to launch your films?
I [implement] a different strategy depending on the content, target, budget and other variables of a particular film and use traditional channels as well as new technology.

What are the challenges facing the Italian distribution scene in your opinion?
In my opinion, the biggest challenge is to continue to distribute independent films that do not only reflect a strictly market logic and thus allow for the circulation of cultural product.

You are participating in Cinemalab and you will meet some professionals from South America. What place do Latin American films have in Nomad’s line-up?
Mine is a young company, yet we have a movie by the great Chilean maestro Miguel Littin. However, in the near future I would like to acquire Latin American films because I think they have real potential in Italy.

What are your expectations from the Cinemalab workshops?
I would like to gain a wealth of contacts and information in order to expand my knowledge of Latin American cinema and create a distribution network in Italy for its films and vice versa.

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